ARBS Showcase.
ARBS means different things to different people. Historically Temperzone has the view that ARBS is about relationship and communication more than about product. ARBS 2010 was no departure from this philosophy.
Of course we wanted to showcase the combined Temperzone Hitachi product range. ARBS was the first opportunity for us to show off what is now the most comprehensive range of air conditioning equipment available from one national supplier in Australia.
We also wanted to highlight our new Residential Partner Program which is currently being rolled out nationally. ARBS let us make a clear statement to the industry that we are serious about the residential market.
There has been a lot of interest on chillers recently and we wanted introduce Hitachi chillers to the local market. Hitachi is a major chiller manufacturer but their product is not well known in Australia.
Our primary focus was however, on our customers (and hopefully some prospective customers). ARBS offers a great opportunity to sit down and have a coffee or a bite to eat with customers without the pressure of the telephone or normal work schedule. We find it promotes an excellent two way flow of information. That is why we have around 20 staff from around the country on the stand each day. It’s also why we served over 1500 light meals and the same number of coffees.
In a working world dominated by email and the mobile phone, having 15 minutes to sit and talk with a customer about what’s happening in their world, is an invaluable opportunity.
Having ARBS in Sydney also gave us the opportunity to take customers on a tour of our Sydney manufacturing plant. We like to keep these tours quite small to ensure everyone has access to quality technical information. Even so we bused over 150 people out to Blacktown and back during the 3 days at ARBS.
Was ARBS a success and will we be back? From a relationship building and communication perspective ARBS was a great success. Did we sell heaps off the stand? No, but we didn’t expect to sell anything. Yes, we will be back at ARBS 2012 in Melbourne and we are looking forward to the experience.
